Joico Re:Nu Age Defy

Softness & Manageability Primer 150 ml

Trattamento per conferire morbidezza e controllo sui capelli secchi, crespi e senza vita, composto da Age Defy Complex, che rinnova la struttura e dona un aspetto giovane ai capelli

Innovativo pre-styling che conferisce un effetto liscio, setoso e protegge lo strato superficiale del capello, creando la base ideale per lo styling.

.

Re:nu Age Defy Care usa una serie di ingredienti attivi altamente efficaci, creati per mascherare i problemi d’invecchiamento dei capelli ed invertirne il fenomeno:

1. Acai: bacca delle foreste pluviali esotiche, ricca di aminoacidi grassi essenziali, aiuta a regolare e bilanciare i lipidi sul cuoio capelluto e la superfice dei capelli.
2. Ceramidi: parte integrante del Cell Membrane Complex (CMC) o “cemento intercellulare”, aiuta a ripristinare il CMC intensificando la coesione intercellulare; altamente idratante.
3. Squalene: è il lipido principale che diminuisce nelle donne nel periodo post-menopausa, derivato naturale della crusca di riso, aumenta i livelli di lipidi in superficie e ripristina l’equilibrio.
4. 18-MEA: unico lipido fondamentale trovato naturalmente solo nei capelli e nella lana, riveste la superficie delle cellule di cuticola, dando/ripristinando l’idrorepellenza.
5. Proteina del Caschemire: estratta dallo strato interno del pelo di capra e ricca di cisteina, penetra nel capello rigenerandolo e rinforzandolo.
6. Peptidi di keratina & Filamento intermedio Proteine (IFP): complesso di proteina pura estratta dalla lana della Nuova Zelanda, contenuto naturalmente nei capelli previene i danni strutturali e preserva la forza attraverso funzioni interne ed esterne.
7. Estratto di Orchidea: estratto funzionale dai tuberi di Orchidee da terra, forma un “film idrorepellente contro gli inquinanti idrofobici, riduce la quantità di proprietà inquinanti capaci di penetrare nella pelle e nella fibra capillare.

Step 3 — Softness and Manageability Primer. Smoothes and softens hair to create the ideal foundation for perfect style.

Revolutionary NEW Re:nu AGE DEFY System Treats the Signs of Aging Hair

July 14, 2008 /PRNewswire/—The anti-aging hair care category looks set to become a burgeoning niche category. The baby boomers have more spending power than any other generation, as well as a growing fixation on youthful looks. Up until now, the main concern was always skin care, stopping the clock and reducing the appearance of wrinkles and lines. Consumers are now starting to focus on hair color and texture, as they see a change in the quality of their hair as they begin to age.

As consumers grow older, aging hair loses density, manageability, vibrancy, shine, strength and of course, more gray strands appear every single day. Joico the healthy hair experts, partnered with Shiseido, the experts in anti-aging skin care, to create this unique hair care system. The first of its kind, Re:nu AGE DEFY

features scientifically advanced technology which is designed to stop hair from acting or feeling its age.

Tests indicate that regular use of Re:nu AGE DEFY will result in a noticeable reduction in the rate of gray growth, as well as:

• Smoother, shinier, softer and more manageable texture
• Protection from moisture loss
• Protection from environmental stresses
• Reduced structural damage and increased strength
• Substantial scalp nourishment

Re:nu AGE DEFY Hair Care System

The Re:nu AGE DEFY Hair Care System features two distinct regimens for targeted hair care and styling:

The Softness and Manageability System (coarse, dull hair)

• Shampoo restores wiry, dull textures, leaving it softer and more radiant.
• Conditioner bathes hair with moisture and restores youthful pliability and manageability.
• Primer features an innovative formula which nourishes strands with amino acids and seals in additional moisture, leaving hair with an intensely glossy and vibrant finish.

The Fullness and Body System for (fine, fragile hair)

• Pre-Shampoo Treatment nourishes, moisturizes and energizes strands that have become fragile and fine over time.
• Shampoo gently cleanses as it stimulates scalp and hair, leaving strands fuller, thicker and more luxurious.
• Primer completes the system, serving as a powerful body booster, restoring fullness and bounce, for easy-to-style texture.

Styling Collection

The Re:nu AGE DEFY Hair Care System also features a collection of advanced styling formulas for all hair types:

• Controlling Crème softens and controls coarse, wiry textures for a smooth, reflective finish.
• Bodifying Lotion infuses limp, lifeless textures with malleable movement and luxurious body.
• Volumizing Foam provides limp hair with luxurious volume and body as it helps strands resist the negative effects of humidity.
• Styling & Finishing Spray holds, controls and resists humidity without stickiness, build-up or noticeable weight.

Re:nual Serum

Re:nual Serum actually reverses the graying process, an optimal environment for hair growth is created and, locks are left looking and feeling healthier within two-to-six weeks. After six months, users have seen a reduction in the amount gray hair that appears and a gradual restoration of the hair’s natural color.

This breakthrough technology featured in Re:nu AGE DEFY has truly revolutionized the science of aging beautifully and this new category which is emerging. Now your hair can look and feel as vital and youthful on the outside…as you actually feel on the inside!

Joico Re:Nu Age Defy

Softness & Manageability Shampoo 200 ml

Trattamento per conferire morbidezza e controllo sui capelli secchi, crespi e senza vita, composto da Age Defy Complex, che rinnova la struttura e dona un aspetto giovane ai capelli

Shampoo per capelli grossi, ruvidi, crespi e senza vita. pH 4.5-5.5

Deterge delicatamente i capelli restituendo loro morbidezza e flessibilità.

.

Re:nu Age Defy Care usa una serie di ingredienti attivi altamente efficaci, creati per mascherare i problemi d’invecchiamento dei capelli ed invertirne il fenomeno:

1. Acai: bacca delle foreste pluviali esotiche, ricca di aminoacidi grassi essenziali, aiuta a regolare e bilanciare i lipidi sul cuoio capelluto e la superfice dei capelli.
2. Ceramidi: parte integrante del Cell Membrane Complex (CMC) o “cemento intercellulare”, aiuta a ripristinare il CMC intensificando la coesione intercellulare; altamente idratante.
3. Squalene: è il lipido principale che diminuisce nelle donne nel periodo post-menopausa, derivato naturale della crusca di riso, aumenta i livelli di lipidi in superficie e ripristina l’equilibrio.
4. 18-MEA: unico lipido fondamentale trovato naturalmente solo nei capelli e nella lana, riveste la superficie delle cellule di cuticola, dando/ripristinando l’idrorepellenza.
5. Proteina del Caschemire: estratta dallo strato interno del pelo di capra e ricca di cisteina, penetra nel capello rigenerandolo e rinforzandolo.
6. Peptidi di keratina & Filamento intermedio Proteine (IFP): complesso di proteina pura estratta dalla lana della Nuova Zelanda, contenuto naturalmente nei capelli previene i danni strutturali e preserva la forza attraverso funzioni interne ed esterne.
7. Estratto di Orchidea: estratto funzionale dai tuberi di Orchidee da terra, forma un “film idrorepellente contro gli inquinanti idrofobici, riduce la quantità di proprietà inquinanti capaci di penetrare nella pelle e nella fibra capillare.

Risultati

• Capelli dall’aspetto e dalla sensazione più giovanile
• Capelli più morbidi, lisci e brillanti
• Ricci più radiosi
• Capelli più forti
• Messa in piega più flessibile e duratura

Step 1 — Softness and Managability Shampoo. Gently cleanses while restoring softness and radiance to coarse, dull hair.

Product Information:
Joico Re:Nu Age Defy - Softness & Manageability Shampoo is a lush hydrating shampoo that gently cleanses while restoring softness and manageability. Strengthens hair, leaving it significantly more resistant to breakage. Prolongs the longevity and vibrancy of color-treated hair. This shampoo restores wiry, dull textures, leaving it softer and more radiant as it coddles color without disturbing the hair structure. Protects haircolor and shields from external damage.

.

Method of Use:

Apply to wet hair, lather luxuriously, then rinse. Repeat if desired. Follow with Step 2: Conditioner.

Revolutionary NEW Re:nu AGE DEFY System Treats the Signs of Aging Hair

July 14, 2008 /PRNewswire/—The anti-aging hair care category looks set to become a burgeoning niche category. The baby boomers have more spending power than any other generation, as well as a growing fixation on youthful looks. Up until now, the main concern was always skin care, stopping the clock and reducing the appearance of wrinkles and lines. Consumers are now starting to focus on hair color and texture, as they see a change in the quality of their hair as they begin to age.

As consumers grow older, aging hair loses density, manageability, vibrancy, shine, strength and of course, more gray strands appear every single day. Joico the healthy hair experts, partnered with Shiseido, the experts in anti-aging skin care, to create this unique hair care system. The first of its kind, Re:nu AGE DEFY

features scientifically advanced technology which is designed to stop hair from acting or feeling its age.

Tests indicate that regular use of Re:nu AGE DEFY will result in a noticeable reduction in the rate of gray growth, as well as:

• Smoother, shinier, softer and more manageable texture
• Protection from moisture loss
• Protection from environmental stresses
• Reduced structural damage and increased strength
• Substantial scalp nourishment

Re:nu AGE DEFY Hair Care System

The Re:nu AGE DEFY Hair Care System features two distinct regimens for targeted hair care and styling:

The Softness and Manageability System (coarse, dull hair)

• Shampoo restores wiry, dull textures, leaving it softer and more radiant.
• Conditioner bathes hair with moisture and restores youthful pliability and manageability.
• Primer features an innovative formula which nourishes strands with amino acids and seals in additional moisture, leaving hair with an intensely glossy and vibrant finish.

The Fullness and Body System for (fine, fragile hair)

• Pre-Shampoo Treatment nourishes, moisturizes and energizes strands that have become fragile and fine over time.
• Shampoo gently cleanses as it stimulates scalp and hair, leaving strands fuller, thicker and more luxurious.
• Primer completes the system, serving as a powerful body booster, restoring fullness and bounce, for easy-to-style texture.

Styling Collection

The Re:nu AGE DEFY Hair Care System also features a collection of advanced styling formulas for all hair types:

• Controlling Crème softens and controls coarse, wiry textures for a smooth, reflective finish.
• Bodifying Lotion infuses limp, lifeless textures with malleable movement and luxurious body.
• Volumizing Foam provides limp hair with luxurious volume and body as it helps strands resist the negative effects of humidity.
• Styling & Finishing Spray holds, controls and resists humidity without stickiness, build-up or noticeable weight.

Re:nual Serum

Re:nual Serum actually reverses the graying process, an optimal environment for hair growth is created and, locks are left looking and feeling healthier within two-to-six weeks. After six months, users have seen a reduction in the amount gray hair that appears and a gradual restoration of the hair’s natural color.

This breakthrough technology featured in Re:nu AGE DEFY has truly revolutionized the science of aging beautifully and this new category which is emerging. Now your hair can look and feel as vital and youthful on the outside…as you actually feel on the inside!

Joico Re:Nu Age Defy

Softness & Manageability Conditioner 200 ml

Trattamento per conferire morbidezza e controllo sui capelli secchi, crespi e senza vita, composto da Age Defy Complex, che rinnova la struttura e dona un aspetto giovane ai capelli

Conditioner per capelli crespi, secchi, ruvidi e senza vita. pH 3.5-4.5

Dona idratazione e restituisce i lipidi persi.

.

Re:nu Age Defy Care usa una serie di ingredienti attivi altamente efficaci, creati per mascherare i problemi d’invecchiamento dei capelli ed invertirne il fenomeno:

1. Acai: bacca delle foreste pluviali esotiche, ricca di aminoacidi grassi essenziali, aiuta a regolare e bilanciare i lipidi sul cuoio capelluto e la superfice dei capelli.
2. Ceramidi: parte integrante del Cell Membrane Complex (CMC) o “cemento intercellulare”, aiuta a ripristinare il CMC intensificando la coesione intercellulare; altamente idratante.
3. Squalene: è il lipido principale che diminuisce nelle donne nel periodo post-menopausa, derivato naturale della crusca di riso, aumenta i livelli di lipidi in superficie e ripristina l’equilibrio.
4. 18-MEA: unico lipido fondamentale trovato naturalmente solo nei capelli e nella lana, riveste la superficie delle cellule di cuticola, dando/ripristinando l’idrorepellenza.
5. Proteina del Caschemire: estratta dallo strato interno del pelo di capra e ricca di cisteina, penetra nel capello rigenerandolo e rinforzandolo.
6. Peptidi di keratina & Filamento intermedio Proteine (IFP): complesso di proteina pura estratta dalla lana della Nuova Zelanda, contenuto naturalmente nei capelli previene i danni strutturali e preserva la forza attraverso funzioni interne ed esterne.
7. Estratto di Orchidea: estratto funzionale dai tuberi di Orchidee da terra, forma un “film idrorepellente contro gli inquinanti idrofobici, riduce la quantità di proprietà inquinanti capaci di penetrare nella pelle e nella fibra capillare.

Risultati

• Capelli dall’aspetto e dalla sensazione più giovanile
• Capelli più morbidi, lisci e brillanti
• Ricci più radiosi
• Capelli più forti
• Messa in piega più flessibile e duratura

Step 2 — Softness and Manageability Conditioner. Replenishes lost lipids to restore softness and radiance to coarse, dull hair.

Product Information:
Joico Re:Nu Age Defy - Softness & Manageability Conditioner is a luxurious conditioner that replenishes lost moisture, leaving coarse, wiry hair soft, smooth and beautifully hydrated. Strengthens hair, leaving it significantly more resistant to breakage. Prolongs the longevity and vibrancy of color-treated hair. This conditioner bathes hair with moisture and restores youthful pliability, manageability and shine. Protects haircolor and shields from external damage.

.

Method of Use:

After shampooing, apply conditioner and leave in for 1-3 minutes. Rinse. Follow with Step 3: Primer.

Revolutionary NEW Re:nu AGE DEFY System Treats the Signs of Aging Hair

July 14, 2008 /PRNewswire/—The anti-aging hair care category looks set to become a burgeoning niche category. The baby boomers have more spending power than any other generation, as well as a growing fixation on youthful looks. Up until now, the main concern was always skin care, stopping the clock and reducing the appearance of wrinkles and lines. Consumers are now starting to focus on hair color and texture, as they see a change in the quality of their hair as they begin to age.

As consumers grow older, aging hair loses density, manageability, vibrancy, shine, strength and of course, more gray strands appear every single day. Joico the healthy hair experts, partnered with Shiseido, the experts in anti-aging skin care, to create this unique hair care system. The first of its kind, Re:nu AGE DEFY

features scientifically advanced technology which is designed to stop hair from acting or feeling its age.

Tests indicate that regular use of Re:nu AGE DEFY will result in a noticeable reduction in the rate of gray growth, as well as:

• Smoother, shinier, softer and more manageable texture
• Protection from moisture loss
• Protection from environmental stresses
• Reduced structural damage and increased strength
• Substantial scalp nourishment

Re:nu AGE DEFY Hair Care System

The Re:nu AGE DEFY Hair Care System features two distinct regimens for targeted hair care and styling:

The Softness and Manageability System (coarse, dull hair)

• Shampoo restores wiry, dull textures, leaving it softer and more radiant.
• Conditioner bathes hair with moisture and restores youthful pliability and manageability.
• Primer features an innovative formula which nourishes strands with amino acids and seals in additional moisture, leaving hair with an intensely glossy and vibrant finish.

The Fullness and Body System for (fine, fragile hair)

• Pre-Shampoo Treatment nourishes, moisturizes and energizes strands that have become fragile and fine over time.
• Shampoo gently cleanses as it stimulates scalp and hair, leaving strands fuller, thicker and more luxurious.
• Primer completes the system, serving as a powerful body booster, restoring fullness and bounce, for easy-to-style texture.

Styling Collection

The Re:nu AGE DEFY Hair Care System also features a collection of advanced styling formulas for all hair types:

• Controlling Crème softens and controls coarse, wiry textures for a smooth, reflective finish.
• Bodifying Lotion infuses limp, lifeless textures with malleable movement and luxurious body.
• Volumizing Foam provides limp hair with luxurious volume and body as it helps strands resist the negative effects of humidity.
• Styling & Finishing Spray holds, controls and resists humidity without stickiness, build-up or noticeable weight.

Re:nual Serum

Re:nual Serum actually reverses the graying process, an optimal environment for hair growth is created and, locks are left looking and feeling healthier within two-to-six weeks. After six months, users have seen a reduction in the amount gray hair that appears and a gradual restoration of the hair’s natural color.

This breakthrough technology featured in Re:nu AGE DEFY has truly revolutionized the science of aging beautifully and this new category which is emerging. Now your hair can look and feel as vital and youthful on the outside…as you actually feel on the inside!

Joico Re:Nu Age Defy

Softness & Manageability Conditioner 750 ml

Trattamento per conferire morbidezza e controllo sui capelli secchi, crespi e senza vita, composto da Age Defy Complex, che rinnova la struttura e dona un aspetto giovane ai capelli

Conditioner per capelli crespi, secchi, ruvidi e senza vita. pH 3.5-4.5

Dona idratazione e restituisce i lipidi persi.

.

Re:nu Age Defy Care usa una serie di ingredienti attivi altamente efficaci, creati per mascherare i problemi d’invecchiamento dei capelli ed invertirne il fenomeno:

1. Acai: bacca delle foreste pluviali esotiche, ricca di aminoacidi grassi essenziali, aiuta a regolare e bilanciare i lipidi sul cuoio capelluto e la superfice dei capelli.
2. Ceramidi: parte integrante del Cell Membrane Complex (CMC) o “cemento intercellulare”, aiuta a ripristinare il CMC intensificando la coesione intercellulare; altamente idratante.
3. Squalene: è il lipido principale che diminuisce nelle donne nel periodo post-menopausa, derivato naturale della crusca di riso, aumenta i livelli di lipidi in superficie e ripristina l’equilibrio.
4. 18-MEA: unico lipido fondamentale trovato naturalmente solo nei capelli e nella lana, riveste la superficie delle cellule di cuticola, dando/ripristinando l’idrorepellenza.
5. Proteina del Caschemire: estratta dallo strato interno del pelo di capra e ricca di cisteina, penetra nel capello rigenerandolo e rinforzandolo.
6. Peptidi di keratina & Filamento intermedio Proteine (IFP): complesso di proteina pura estratta dalla lana della Nuova Zelanda, contenuto naturalmente nei capelli previene i danni strutturali e preserva la forza attraverso funzioni interne ed esterne.
7. Estratto di Orchidea: estratto funzionale dai tuberi di Orchidee da terra, forma un “film idrorepellente contro gli inquinanti idrofobici, riduce la quantità di proprietà inquinanti capaci di penetrare nella pelle e nella fibra capillare.

Risultati

• Capelli dall’aspetto e dalla sensazione più giovanile
• Capelli più morbidi, lisci e brillanti
• Ricci più radiosi
• Capelli più forti
• Messa in piega più flessibile e duratura

Step 2 — Softness and Manageability Conditioner. Replenishes lost lipids to restore softness and radiance to coarse, dull hair.

Product Information:
Joico Re:Nu Age Defy - Softness & Manageability Conditioner is a luxurious conditioner that replenishes lost moisture, leaving coarse, wiry hair soft, smooth and beautifully hydrated. Strengthens hair, leaving it significantly more resistant to breakage. Prolongs the longevity and vibrancy of color-treated hair. This conditioner bathes hair with moisture and restores youthful pliability, manageability and shine. Protects haircolor and shields from external damage.

.

Method of Use:

After shampooing, apply conditioner and leave in for 1-3 minutes. Rinse. Follow with Step 3: Primer.

Revolutionary NEW Re:nu AGE DEFY System Treats the Signs of Aging Hair

July 14, 2008 /PRNewswire/—The anti-aging hair care category looks set to become a burgeoning niche category. The baby boomers have more spending power than any other generation, as well as a growing fixation on youthful looks. Up until now, the main concern was always skin care, stopping the clock and reducing the appearance of wrinkles and lines. Consumers are now starting to focus on hair color and texture, as they see a change in the quality of their hair as they begin to age.

As consumers grow older, aging hair loses density, manageability, vibrancy, shine, strength and of course, more gray strands appear every single day. Joico the healthy hair experts, partnered with Shiseido, the experts in anti-aging skin care, to create this unique hair care system. The first of its kind, Re:nu AGE DEFY

features scientifically advanced technology which is designed to stop hair from acting or feeling its age.

Tests indicate that regular use of Re:nu AGE DEFY will result in a noticeable reduction in the rate of gray growth, as well as:

• Smoother, shinier, softer and more manageable texture
• Protection from moisture loss
• Protection from environmental stresses
• Reduced structural damage and increased strength
• Substantial scalp nourishment

Re:nu AGE DEFY Hair Care System

The Re:nu AGE DEFY Hair Care System features two distinct regimens for targeted hair care and styling:

The Softness and Manageability System (coarse, dull hair)

• Shampoo restores wiry, dull textures, leaving it softer and more radiant.
• Conditioner bathes hair with moisture and restores youthful pliability and manageability.
• Primer features an innovative formula which nourishes strands with amino acids and seals in additional moisture, leaving hair with an intensely glossy and vibrant finish.

The Fullness and Body System for (fine, fragile hair)

• Pre-Shampoo Treatment nourishes, moisturizes and energizes strands that have become fragile and fine over time.
• Shampoo gently cleanses as it stimulates scalp and hair, leaving strands fuller, thicker and more luxurious.
• Primer completes the system, serving as a powerful body booster, restoring fullness and bounce, for easy-to-style texture.

Styling Collection

The Re:nu AGE DEFY Hair Care System also features a collection of advanced styling formulas for all hair types:

• Controlling Crème softens and controls coarse, wiry textures for a smooth, reflective finish.
• Bodifying Lotion infuses limp, lifeless textures with malleable movement and luxurious body.
• Volumizing Foam provides limp hair with luxurious volume and body as it helps strands resist the negative effects of humidity.
• Styling & Finishing Spray holds, controls and resists humidity without stickiness, build-up or noticeable weight.

Re:nual Serum

Re:nual Serum actually reverses the graying process, an optimal environment for hair growth is created and, locks are left looking and feeling healthier within two-to-six weeks. After six months, users have seen a reduction in the amount gray hair that appears and a gradual restoration of the hair’s natural color.

This breakthrough technology featured in Re:nu AGE DEFY has truly revolutionized the science of aging beautifully and this new category which is emerging. Now your hair can look and feel as vital and youthful on the outside…as you actually feel on the inside!