Joico Re:Nu Age Defy

Fullness & Body Primer 150 ml

 

Trattamento per creare volume e corpo sui capelli sottili, secchi, senza vita, composto da Age Defy Complex, che rinnova la struttura e dona un aspetto giovane ai capelli

Innovative pre-styling formula provides structure to fine, limp hair, creating the ideal foundation to build style and bodyOffers significant UV

protection to prolong the vibrancy and longevity of color-treated hair and prevent damage

Re:nu Age Defy Care usa una serie di ingredienti attivi altamente efficaci, creati per mascherare i problemi d’invecchiamento dei capelli ed invertirne il fenomeno:

1. Olio di Acai, Ceramidi, Squalene e 18-MEA ripristinano i lipidi vitali interni ed esterni
2. Proteina del Caschemire, Peptidi di keratina & Proteine di lamenti intermedi e tensioattivi amminoacidi sostituiscono gli amminoacidi rinforzanti
3. Estratto di Orchidea protegge i capelli

 

Revolutionary NEW Re:nu AGE DEFY System Treats the Signs of Aging Hair

July 14, 2008 /PRNewswire/—The anti-aging hair care category looks set to become a burgeoning niche category. The baby boomers have more spending power than any other generation, as well as a growing fixation on youthful looks. Up until now, the main concern was always skin care, stopping the clock and reducing the appearance of wrinkles and lines. Consumers are now starting to focus on hair color and texture, as they see a change in the quality of their hair as they begin to age.

As consumers grow older, aging hair loses density, manageability, vibrancy, shine, strength and of course, more gray strands appear every single day. Joico the healthy hair experts, partnered with Shiseido, the experts in anti-aging skin care, to create this unique hair care system. The first of its kind, Re:nu AGE DEFY

features scientifically advanced technology which is designed to stop hair from acting or feeling its age.

Tests indicate that regular use of Re:nu AGE DEFY will result in a noticeable reduction in the rate of gray growth, as well as:

• Smoother, shinier, softer and more manageable texture
• Protection from moisture loss
• Protection from environmental stresses
• Reduced structural damage and increased strength
• Substantial scalp nourishment

Re:nu AGE DEFY Hair Care System

The Re:nu AGE DEFY Hair Care System features two distinct regimens for targeted hair care and styling:

The Softness and Manageability System (coarse, dull hair)

• Shampoo restores wiry, dull textures, leaving it softer and more radiant.
• Conditioner bathes hair with moisture and restores youthful pliability and manageability.
• Primer features an innovative formula which nourishes strands with amino acids and seals in additional moisture, leaving hair with an intensely glossy and vibrant finish.

The Fullness and Body System for (fine, fragile hair)

• Pre-Shampoo Treatment nourishes, moisturizes and energizes strands that have become fragile and fine over time.
• Shampoo gently cleanses as it stimulates scalp and hair, leaving strands fuller, thicker and more luxurious.
• Primer completes the system, serving as a powerful body booster, restoring fullness and bounce, for easy-to-style texture.

Styling Collection

The Re:nu AGE DEFY Hair Care System also features a collection of advanced styling formulas for all hair types:

• Controlling Crème softens and controls coarse, wiry textures for a smooth, reflective finish.
• Bodifying Lotion infuses limp, lifeless textures with malleable movement and luxurious body.
• Volumizing Foam provides limp hair with luxurious volume and body as it helps strands resist the negative effects of humidity.
• Styling & Finishing Spray holds, controls and resists humidity without stickiness, build-up or noticeable weight.

Re:nual Serum

Re:nual Serum actually reverses the graying process, an optimal environment for hair growth is created and, locks are left looking and feeling healthier within two-to-six weeks. After six months, users have seen a reduction in the amount gray hair that appears and a gradual restoration of the hair’s natural color.

This breakthrough technology featured in Re:nu AGE DEFY has truly revolutionized the science of aging beautifully and this new category which is emerging. Now your hair can look and feel as vital and youthful on the outside…as you actually feel on the inside!

Joico Re:Nu Age Defy

Fullness & Body Pre-Shampoo 200 ml

 

Trattamento per creare volume e corpo sui capelli sottili, secchi, senza vita, composto da Age Defy Complex, che rinnova la struttura e dona un aspetto giovane ai capelli

 

Re:nu Age Defy Care usa una serie di ingredienti attivi altamente efficaci, creati per mascherare i problemi d’invecchiamento dei capelli ed invertirne il fenomeno:

1. Olio di Acai, Ceramidi, Squalene e 18-MEA ripristinano i lipidi vitali interni ed esterni
2. Proteina del Caschemire, Peptidi di keratina & Proteine di lamenti intermedi e tensioattivi amminoacidi sostituiscono gli amminoacidi rinforzanti
3. Estratto di Orchidea protegge i capelli

Step 1 — Fullness & Body Shampoo. Gently cleanses and energizes the scalp for full, thick lustrous hair

Product Information:
Joico Re:Nu Age Defy - Fullness & Body Pre- Shampoo

Revolutionary NEW Re:nu AGE DEFY System Treats the Signs of Aging Hair

July 14, 2008 /PRNewswire/—The anti-aging hair care category looks set to become a burgeoning niche category. The baby boomers have more spending power than any other generation, as well as a growing fixation on youthful looks. Up until now, the main concern was always skin care, stopping the clock and reducing the appearance of wrinkles and lines. Consumers are now starting to focus on hair color and texture, as they see a change in the quality of their hair as they begin to age.

As consumers grow older, aging hair loses density, manageability, vibrancy, shine, strength and of course, more gray strands appear every single day. Joico the healthy hair experts, partnered with Shiseido, the experts in anti-aging skin care, to create this unique hair care system. The first of its kind, Re:nu AGE DEFY

features scientifically advanced technology which is designed to stop hair from acting or feeling its age.

Tests indicate that regular use of Re:nu AGE DEFY will result in a noticeable reduction in the rate of gray growth, as well as:

• Smoother, shinier, softer and more manageable texture
• Protection from moisture loss
• Protection from environmental stresses
• Reduced structural damage and increased strength
• Substantial scalp nourishment

Re:nu AGE DEFY Hair Care System

The Re:nu AGE DEFY Hair Care System features two distinct regimens for targeted hair care and styling:

The Softness and Manageability System (coarse, dull hair)

• Shampoo restores wiry, dull textures, leaving it softer and more radiant.
• Conditioner bathes hair with moisture and restores youthful pliability and manageability.
• Primer features an innovative formula which nourishes strands with amino acids and seals in additional moisture, leaving hair with an intensely glossy and vibrant finish.

The Fullness and Body System for (fine, fragile hair)

• Pre-Shampoo Treatment nourishes, moisturizes and energizes strands that have become fragile and fine over time.
• Shampoo gently cleanses as it stimulates scalp and hair, leaving strands fuller, thicker and more luxurious.
• Primer completes the system, serving as a powerful body booster, restoring fullness and bounce, for easy-to-style texture.

Styling Collection

The Re:nu AGE DEFY Hair Care System also features a collection of advanced styling formulas for all hair types:

• Controlling Crème softens and controls coarse, wiry textures for a smooth, reflective finish.
• Bodifying Lotion infuses limp, lifeless textures with malleable movement and luxurious body.
• Volumizing Foam provides limp hair with luxurious volume and body as it helps strands resist the negative effects of humidity.
• Styling & Finishing Spray holds, controls and resists humidity without stickiness, build-up or noticeable weight.

Re:nual Serum

Re:nual Serum actually reverses the graying process, an optimal environment for hair growth is created and, locks are left looking and feeling healthier within two-to-six weeks. After six months, users have seen a reduction in the amount gray hair that appears and a gradual restoration of the hair’s natural color.

This breakthrough technology featured in Re:nu AGE DEFY has truly revolutionized the science of aging beautifully and this new category which is emerging. Now your hair can look and feel as vital and youthful on the outside…as you actually feel on the inside!

 

Joico Re:Nu Age Defy

Fullness & Body Shampoo 200 ml

Trattamento per creare volume e corpo sui capelli sottili, secchi, senza vita, composto da Age Defy Complex, che rinnova la struttura e dona un aspetto giovane ai capelli

 

Re:nu Age Defy Care usa una serie di ingredienti attivi altamente efficaci, creati per mascherare i problemi d’invecchiamento dei capelli ed invertirne il fenomeno:

1. Olio di Acai, Ceramidi, Squalene e 18-MEA ripristinano i lipidi vitali interni ed esterni
2. Proteina del Caschemire, Peptidi di keratina & Proteine di lamenti intermedi e tensioattivi amminoacidi sostituiscono gli amminoacidi rinforzanti
3. Estratto di Orchidea protegge i capelli

Step 2 — Fullness & Body Shampoo. Gently cleanses and energizes the scalp for full, thick lustrous hair

Product Information:
Joico Re:Nu Age Defy - Fullness & Body Shampoo is a revitalizing shampoo that gently cleanses while energizing the scalp for fuller, thicker, more lustrous hair. Strengthens hair, leaving it significantly more resistant to breakage. Prolongs the longevity and vibrancy of color-treated hair. Gently cleanses as it stimulates scalp and hair, leaving strands fuller, thicker and more luxurious. Protects haircolor and shields from external damage.

Method of Use:

After using the Pre-Shampoo Treatment, apply shampoo to wet hair, lather luxuriously, and rinse. Follow with Step 3: Primer.

Revolutionary NEW Re:nu AGE DEFY System Treats the Signs of Aging Hair

July 14, 2008 /PRNewswire/—The anti-aging hair care category looks set to become a burgeoning niche category. The baby boomers have more spending power than any other generation, as well as a growing fixation on youthful looks. Up until now, the main concern was always skin care, stopping the clock and reducing the appearance of wrinkles and lines. Consumers are now starting to focus on hair color and texture, as they see a change in the quality of their hair as they begin to age.

As consumers grow older, aging hair loses density, manageability, vibrancy, shine, strength and of course, more gray strands appear every single day. Joico the healthy hair experts, partnered with Shiseido, the experts in anti-aging skin care, to create this unique hair care system. The first of its kind, Re:nu AGE DEFY

features scientifically advanced technology which is designed to stop hair from acting or feeling its age.

Tests indicate that regular use of Re:nu AGE DEFY will result in a noticeable reduction in the rate of gray growth, as well as:

• Smoother, shinier, softer and more manageable texture
• Protection from moisture loss
• Protection from environmental stresses
• Reduced structural damage and increased strength
• Substantial scalp nourishment

Re:nu AGE DEFY Hair Care System

The Re:nu AGE DEFY Hair Care System features two distinct regimens for targeted hair care and styling:

The Softness and Manageability System (coarse, dull hair)

• Shampoo restores wiry, dull textures, leaving it softer and more radiant.
• Conditioner bathes hair with moisture and restores youthful pliability and manageability.
• Primer features an innovative formula which nourishes strands with amino acids and seals in additional moisture, leaving hair with an intensely glossy and vibrant finish.

The Fullness and Body System for (fine, fragile hair)

• Pre-Shampoo Treatment nourishes, moisturizes and energizes strands that have become fragile and fine over time.
• Shampoo gently cleanses as it stimulates scalp and hair, leaving strands fuller, thicker and more luxurious.
• Primer completes the system, serving as a powerful body booster, restoring fullness and bounce, for easy-to-style texture.

Styling Collection

The Re:nu AGE DEFY Hair Care System also features a collection of advanced styling formulas for all hair types:

• Controlling Crème softens and controls coarse, wiry textures for a smooth, reflective finish.
• Bodifying Lotion infuses limp, lifeless textures with malleable movement and luxurious body.
• Volumizing Foam provides limp hair with luxurious volume and body as it helps strands resist the negative effects of humidity.
• Styling & Finishing Spray holds, controls and resists humidity without stickiness, build-up or noticeable weight.

Re:nual Serum

Re:nual Serum actually reverses the graying process, an optimal environment for hair growth is created and, locks are left looking and feeling healthier within two-to-six weeks. After six months, users have seen a reduction in the amount gray hair that appears and a gradual restoration of the hair’s natural color.

This breakthrough technology featured in Re:nu AGE DEFY has truly revolutionized the science of aging beautifully and this new category which is emerging. Now your hair can look and feel as vital and youthful on the outside…as you actually feel on the inside!